Instant messaging bring benfits to businesses

According to a trade journal,'The real benefit of instant messaging in businesses, including insurance agencies, lies not in the social or educational value of chats, but in the productivity boosts, cost saving and accuracy gains it can produce'

Instant messaging is a more flexible method than email to communicate with others in business . IM allow users to organize contacts into friend lists and see who is online and available to chat . With most IM programs, users can start real-time conversations with one or more contacts at the same time and also offer file sharing feature.It is an effective and efficient tool for doing team work while everyone can respond instantly.Also, internal communication can be enhanced, if you have any question you can just ask through instant messaging. You don't have to wasting time calling or leave a voice mail while someone missed your call, you can directly send your question to your colleague via instant messaging.

It also can maintain a list of clients, especially benefit to the insurance agency. Among the instant messaging agency can keep in touch with their clients, they can chat with their clients and then promote their proposal, or use instant messaging as a platform to promote the importance of buying insurance. On the other hand, Imagine being on the phone with a client who ask a question you can't answer or busy to answer the question.Instead of holding the caller and finding the answer, you can just take a picture of the proposal and send a voice recording via instant messaging to explain your proposal. That is much convenient and efficient.